UnitedHealthcare | Michael Elyanow

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In my current role as Creative Director in E&I Marketing, I’ve been championing a brand (r)evolution that prioritizes story as strategy —from content playbooks to DEI guidelines, subject lines to CTAs, UX to UI, direct response to direct mail, and more. Scroll down to THE EARLY YEARS below to see how I've helped bring more humanity, simplicity, and clarity to the brand since 2016.

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Early Years

THE EARLY YEARS

Early on at E&I, I challenged myself and others to create simpler, warmer, more authentic work. Leading the creation of an E&I Style Guide and Brand Voice & Tone playbook, we've come a long way.

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